Everything can be ‘connected’ via an Omnichannel program
When people hear ‘Omnichannel’ nowadays, many think it is just another over used marketing buzz word without any real merit or meaning now (that tends to happen, when you ‘over use’ a word…).
Do not mistake Omnichannel to being an alternative word for Multi-Channel. Your company is most likely already doing Multi-Channel, by the way. Whilst Multi-Channel and Omnichannel may share similar platforms for delivery of marketing content, it is the way Omnichannel brings it all together and puts the consumer of your content at the centre of your marketing and customer service universe that makes it all the different.
Omnichannel is a marketing and customer service approach that involves providing a seamless and integrated experience across all channels and/or touchpoints through which customers interact with a brand. This includes online channels such as websites, social media, email, and mobile apps, as well as offline channels such as physical stores, call centres, and mail catalogs.
The aim of an omnichannel strategy is to ensure that customers can interact with a brand in a consistent and cohesive way, regardless of the channel they use. This requires a deep understanding of customer behavior and preferences, as well as the ability to track and analyse customer interactions across multiple touchpoints.
Omnichannel also requires the integration of various systems, processes, and technologies to ensure that data is shared seamlessly across different channels, and that customers can switch between channels without losing their context or progress. This shows the consumer that you understand their needs and wants, and are servicing them in a more efficient and optimal way.
The ultimate goal of an omnichannel approach is to provide a personalised and convenient experience that drives customer satisfaction, loyalty, and ultimately, sales.
“It doesn’t have to be difficult. Talk to us today to learn how you can start your own Omnichannel journey and see similar results for your business within 90 days or less”
What People Are Saying About Omnichannel
— Pharamaceutical client
“Omnichannel may be an old marketing buzzword to many, but as a program for us, it has delivered exceptional and noticeable peformance improvements for our global pharmaceutical business. Now our biggest challenge is content curation and building enough of it, quickly!
But, thanks to IMCG, we now have a handle on this too, putting HCP’s at the front and centre of everything we do. Now at least, our sales conversations are contextualised and have merit on the first call, leading to reduced sales cycles and increased conversion rates”
— Retail client
“With the help of IMCG, we cam now offer a consistent and personalised experience to our customers across all of our digital estate via our customers; omnichannel marketing has helped us build customer trust and loyalty, leading to repeat purchases and higher customer lifetime value.”
— Financial Services client
“Deliverng an omnichannel program has enabled us to streamline our operational process and introduce efficiencies which were otherwise previously unachievable. By working with IMCG, we can now offer not only a better customer experience to our clients, but also pass on some of the cost savings to them too, meaning more happy customers whilst enabling us to also be more competitive in the market (which leads to more conversions and revenue).”
“Omnichannel may be an old marketing buzzword to many, but as a program for us, it has delivered exceptional and noticeable peformance improvements for our global pharmaceutical business. Now our biggest challenge is content curation and building enough of it, quickly! But, thanks to IMCG, we now have a handle on this too, putting HCP’s at the front and centre of everything we do. Now at least, our sales conversations are contextualised and have merit on the first call, leading to reduced sales cycles and increased conversion rates”
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“Increased customer loyalty: IMCG has helped us offer a consistent and personalised experience to our customers across all of our digital estate via our customers; omnichannel marketing has helped us build customer trust and loyalty, leading to repeat purchases and higher customer lifetime value.”
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“Deliverng an omnichannel program has enabled us to streamline our operational process and introduce efficiencies which were otherwise previously unachievable. By working with IMCG, we can now offer not only a better customer experience to our clients, but also pass on some of the cost savings to them too, meaning more happy customers whilst enabling us to also be more competitive in the market (which leads to more conversions and revenue).”
〰️
“Omnichannel may be an old marketing buzzword to many, but as a program for us, it has delivered exceptional and noticeable peformance improvements for our global pharmaceutical business. Now our biggest challenge is content curation and building enough of it, quickly! But, thanks to IMCG, we now have a handle on this too, putting HCP’s at the front and centre of everything we do. Now at least, our sales conversations are contextualised and have merit on the first call, leading to reduced sales cycles and increased conversion rates” 〰️ “Increased customer loyalty: IMCG has helped us offer a consistent and personalised experience to our customers across all of our digital estate via our customers; omnichannel marketing has helped us build customer trust and loyalty, leading to repeat purchases and higher customer lifetime value.” 〰️ “Deliverng an omnichannel program has enabled us to streamline our operational process and introduce efficiencies which were otherwise previously unachievable. By working with IMCG, we can now offer not only a better customer experience to our clients, but also pass on some of the cost savings to them too, meaning more happy customers whilst enabling us to also be more competitive in the market (which leads to more conversions and revenue).” 〰️